Renée’s “Golden Minute” Skincare Hack Can Improve Your Skin in Just 60 Seconds

You’ve heard of the Golden Rule, but what about the Golden Minute? The Golden Minute is a term I coined to describe a mistake (or rather, the solution to a mistake) I see people making all the time in skincare. In this post, I’ll explain exactly what the Golden Minute is and how you can use it as a skincare hack to achieve a healthier moisture barrier.

I’ve been telling my clients about this “hack” for decades, and I love it because it’s an easy way to make the products you already use work even harder for you!

What is the “Golden Minute?”

The Golden Minute refers to the 60-second window of time after you finish cleansing your face. But wait, why is this important?

After cleansing, your skin is particularly vulnerable to moisture loss through a process called transepidermal water loss (TEWL). When TEWL occurs, water evaporates from the outermost layer of the skin into the surrounding air.

The reason washing your face makes skin more vulnerable to this process is that it removes everything that was helping keep moisture within the skin. The skin has a hard time holding on to moisture by itself and needs a little help from what we call occlusives. Occlusives are substances that create a barrier between your skin and the surrounding air. This keeps harmful substances (like potential irritants) out, and beneficial things (such as water) in. Your skin’s natural oils act as an occlusive, but many common ingredients found in moisturizers are occlusive as well. 

When you leave your skin bare after cleansing, you leave it open to moisture loss that can lead to dehydrated skin and a damaged moisture barrier. (This is one of the reasons I caution against just splashing your face with water in the morning.) A damaged barrier can lead to a whole slew of issues, including (but not limited to) redness, flaking, irritation, tightness, and rough-feeling skin. You have about 60 seconds after cleansing before this moisture loss starts to occur, hence, the Golden Minute.

How Can I Use the “Golden Minute” to Prevent Dehydration and Build a Healthier Moisture Barrier?

The rule is simple: once you’ve cleansed, apply the rest of your skincare products within 60 seconds, starting with an alcohol-free toner. It may seem like a small thing but by avoiding unnecessary moisture loss, you’ll prevent dehydration and keep your skin healthier overall. 

The reason I suggest using an alcohol-free toner as your first step right after cleansing is that it gives the skin an immediate drink of water. In addition to offering instant hydration (which will make your skin look better), a toner can remove chlorine and harsh minerals found in tap water. It can also help keep your skin’s pH balanced. (Still not convinced? Here are 5 benefits of using an alcohol-free toner.)

Next, apply your serum—these usually have a light consistency, and you always want to apply your products in order of thinnest to thickest. Serums contain a high concentration of performance ingredients, so this will typically be your “treatment” product, meaning the product that targets specific concerns. Once your serum has been applied, top it all off with a moisturizer for your skin type. By applying your toner, serum, and moisturizer within that 1-minute window, you’ll ensure that everything gets delivered into your skin and actually stays there.

The Bottom Line

So there you have it, my “Golden Minute” skincare hack! Of course, it sounds more exciting to call it a hack, but what this really comes down to is understanding the basic functions of human skin and some of the science behind it. What people don’t always realize is that it isn’t just about which products you use, it’s also about how you use them. Let me put it this way—if you wash your face twice a day, that’s 730 times a year you could be dehydrating your skin. Applying your products quickly after cleansing instead of leaving the skin bare will help you prevent this so you can maintain a robust moisture barrier. And after all, a healthy barrier is the key to healthy skin!

Next, read all about eight common cleansing mistakes you need to stop making. 

The post Renée’s “Golden Minute” Skincare Hack Can Improve Your Skin in Just 60 Seconds appeared first on Expert Skin Advice from Renee Rouleau.

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Lots of Updates, Featuring Some (Surprise!) Book News & Giveaways Galore

Between working (on work) and hustling together some exciting book launch events (which are going to kick ass and I can’t wait to tell you about them), I’m not sleeping much these days. BUT. I’ve also been working on some kick-ass blog posts about beauty oils and body care routines!  In fact, I was hoping to post them this week, but my plans were foiled. They were foiled, however, for the very best reason, and that reason is that our Korean Beauty Secrets book started shipping 3 WEEKS EARLY!

Korean Beauty Secrets Book

It was insane, actually, as we had absolutely no idea that was going to happen!  We found out about it when people started messaging us on Sunday to tell us their book had just arrived from Amazon. First we did a lot of squealing, and after that we panicked. The original release date was supposed be November 3rd. Coco and I have been working on a companion website, the URL of which is actually in the back of the book. But that website isn’t ready yet because we thought we had a couple more weeks to work on it! So I’ve been in a frenzy since this past Sunday, frantically trying to get the book website ready for prime time. I haven’t showered in a couple of days, I’ve been subsisting on cereal and black cherry seltzer, and sleeping for 8 hours in a row is my new life goal.  This is how the hot dogs are made, you guys!

Korean Beauty Secrets Book

But the good news is: books are shipping! And I finally got a couple of copies of it today, and they look really, really good! Not only is the content great, the actual production is amazing. The binding, the weight, the print quality are all absolutely gorgeous; better than we ever imagined it would be. I’m so proud of this book that I have to restrain myself from shoving it in people’s faces and saying, “Have you seen this? I wrote it. Look at it. I SAID LOOK AT IT!”

Korean Beauty Secrets Book

Korean Beauty Secrets Book

Book-Related Instagram Giveaways

We’ve got a couple of pretty exciting Instagram giveaways surrounding this book going on right now! Here are the details for both:

Giveaway #1

Club Clio USA Book Launch Countdown Instagram Giveaway Event

Club Clio has been awesomely supportive of this book launch. They are doing a whole series of giveaways leading up to November 3rd (the original book launch date), with different bloggers getting to choose the giveaway prize. Today marks the start of my Clio giveaway, and the prize I’m choosing to bestow the winner is: Goodal Repair Plus Essential Oil! This is a moisturizing oil blend with fermented rice yeast, so it combines a few of my favorite things: fermentation, beauty oils, and Goodal. It’s rich but light, and perfect now that cooler, fall weather is setting in.

Goodal Repair Plus Essential Oil
This giveaway is open to US and Canadian residents. Entry is easy! Just complete the following 3 steps:

Step 1: Post or regram the giveaway post from my Instagram account (@skinandtonics), with hashtags #beautywolfxclubcliousa #kerryxcoco #koreanbeautysecretsbook #clubcliousa #clio10dayskbeauty
Step 2:  Follow us on Instagram: Coco is @thebeautywolf, I’m @skinandtonics, and Club Clio USA is @clubcliousa
Step 3: Tag three friends you think might enjoy this giveaway

You can enter once a day, just tag three different friends each day!

Giveaway #2

Kerry & Coco’s “Show us Your Book” Mega-Hardcore-Balls-Out K-Beauty Giveaway

Okay, you got me, I actually just made the name up for this giveaway just now. It could be a little tighter! We thought we had a couple more weeks to think of a name! Luckily, we already had the prize all ready to go. Hold on to your hats:

Show us Your Book Giveaway Price Package

One lucky winner will get an insane prize package that includes the following full size products:

• Acwell Bubble Free pH Balancing Cleanser (a recent favorite, review forthcoming)
• S:um37 Miracle Rose Cleansing Stick
• Leejiham (LJH) Cosmetics Tea Tree 90 Essence
• Leejiham (LJH) Cosmetics Vita Propolis Ampoule
• Graymelin Hyaluronic Acid 100% (Serum)
• Illi Total Aging Care Body Oil (This oil changed my life)
• I’m Lip Liquid by XO Memebox in color OR601
• I’m Lip Liquid by XO Memebox in color VL600

and the follow deluxe sample/travel-size products:

• Illi Total Aging Care Body Oil
• Illi Total Aging Care Body Lotion
• Goodal Moisture Barrier Cream
• Whamisa Organic Flowers Deep Rich Essence Toner
• Whamisa Organic Flowers Cleansing Oil

This prize is serious. We did not want to mess around, and we hope you’re as excited about it as we are!

How to Enter:

It’s super easy! All you have to do is post a picture on your Instagram of an in-person copy (preferably your personal copy) of Korean Beauty Secrets: A Practical Guide to Cutting-Edge Skincare & Makeup. You can style the photo however you want, but it has to be a picture of the physical book or e-book (as opposed to a picture you found on the internet). For e-books, just show us a shot of the book on your e-reader! Then follow and tag @kerryandcoco, @thebeautywolf, and @skinandtonics, and add hashtag #showusyourbook.

Once you’ve done that, voila! You’re entered! We’ll be choosing a winner at random on November 15, 2015 and announcing on Instagram, Twitter, and Facebook. This giveaway is open internationally!

If you haven’t ordered your copy yet, now is a great time to do it. It looks like it’s only ~$14 on Amazon right now, which is a fantastic deal. It will also be available from a huge number of other retailers in the U.S. and internationally on November 3rd; Amazon just happens to be the only one I know is already shipping right now.

It’s an amazing book; we’re really proud of it, and we can’t wait for all of you to read it and tell us what you think!

The post Lots of Updates, Featuring Some (Surprise!) Book News & Giveaways Galore appeared first on Skin & Tonics : Skincare Guides & Product Reviews.

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